International Demand

MarqVision Announces European Expansion Amid Growing Demand for IP Protection

“We expect Europe to be one of our fastest growing regions, and Emmanuel will be instrumental in executing our strategy on the ground.”

MarqVision, developer of the world’s first AI-based intellectual property protection platform, today announced that it has expanded its presence in Europe with a new office in Paris, France, and the appointment of Emmanuel Alavoine as as head of European expansion. With significant business momentum over the past year, this new stage of growth is focused on replicating success and growing demand for the company’s products and services. Emmanuel will be responsible for driving the development of the business in Europe and promoting the MarqVision platform and the resulting IP protection services to brands.

Emmanuel Alavoine, a graduate in business law and a graduate of Science Po Paris in economics, finance and international trade, moved to Hong Kong in 1990 to work at L’Oréal Scental. For 10 years, he held positions in finance and supply chain. In 2000, he joined the Chanel group for the Bourjois Paris brand, and became head of global demand and supply chain. He was then appointed Chief Financial Officer and Chief Operating Officer of the brand, before returning to Hong Kong in 2007 as Managing Director of Bourjois Asia Pacific, then Chairman.

His diverse experiences have exposed him to real-world issues related to intellectual property online and offline. From counterfeiting to the gray market, Emmanuel Alavoine has observed the consequences of the explosion in online e-commerce sales. This led him to provide consulting services to brands for the development and protection of their intangible assets (IP, software, staff training) and for international business planning.

“We expect Europe to be one of our fastest growing regions, and Emmanuel will be instrumental in executing our strategy on the ground. His passion for technology, international operational experience and his business acumen will help us meet the growing brand demand for our technology platform now and in the future.” Mark Lee, CEO and co-founder of MarqVision.

“Intellectual property issues are not new; I have been observing them and fighting them since the 2000s. Their growth being intrinsically linked to that of e-commerce, counterfeit detection tools are essential for brands, retailers and platforms. I am particularly enthusiastic to take on this role at MarqVision because my colleagues believe, like me, that solving these problems requires the deployment of powerful AI-based technologies,” says Emmanuel Alavoine.

Counterfeiting is a massive problem, affecting all corners of the globe, and Europe is no exception, with nearly 7% of EU imports being counterfeit and pirated goods worth €121 billion. MarqVision provides the only fully automated, AI-powered brand protection solution to help digital content owners and global brands protect their intellectual property. Its technology has been adopted by many major global brands, including three LVMH Houses.

As Head of Expansion Europe, Emmanuel Alavoine will also lead MarqVision’s participation in LVMH’s acceleration program, La Maison des Startups. The company was selected to take part in this program after winning the 2022 LVMH Moët Hennessy Louis Vuitton (LVMH) Innovation Prize in the Data and Artificial Intelligence Special Mention category.

The expansion follows the company’s $20 million Series A funding round, with DST Global Partners and Atinum Investments joining incumbent investors. MarqVision’s new Paris operations will transform the way European brand owners manage and protect their intellectual property online.

About MarkVision

MarqVision helps global brands identify and remove counterfeits from over 1,500 online marketplaces around the world. Counterfeiting is a massive and growing threat worldwide, and MarqVision is on a mission to protect creativity and innovation with technology that allows brands to automatically monitor and protect their IP addresses. Harnessing image recognition and natural language processing, this AI-powered SaaS makes counterfeit removal faster than ever. MarqVision was founded in 2020 by Harvard law graduates and is backed by DST Global Partners, Softbank, Atinum Investments, Bass Investment and Y Combinator. Winner of a prestigious 2022 Innovation Award from LVMH Moët Hennessy Louis Vuitton (LVMH), MarqVision is also part of the LVMH acceleration program, La Maison des Startups, at the Station F incubator. MarqVision offers the next evolution of brand protection for businesses worldwide. Learn more:

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